Business and Marketing
Marketing HNC
Campus Sighthill Campus
Qualification SCQF Level 7
Study mode Full time
Start date
Aug 2026
Course enquiry form
Course overview
Applications for this course are currently closed.
Applications will reopen in January 2027 for entry to Semester 1 of the 2027/28 academic year. If you are interested in studying HNC Marketing at Edinburgh College, we encourage you to check back in January when applications open.
HNC Marketing (SCQF Level 7) is designed for learners who want to develop the knowledge, skills and practical experience required for a successful career in marketing, digital marketing, advertising and public relations.
This exciting and industry-focused course combines marketing theory with real-world application, allowing you to develop an understanding of how organisations attract, engage and retain customers in today's competitive marketplace. You will explore key areas including marketing planning, market research, brand management, digital marketing, advertising and public relations, while developing the creative and analytical skills valued by employers.
Delivered through a combination of practical projects, industry-focused activities, and work placement opportunities, the course will help you build a professional portfolio and gain valuable experience working in the marketing sector.
As part of Edinburgh College's Business and Marketing Pathway, this course provides an excellent foundation for progression to a wide range of careers within the marketing and communications industries.
Throughout the course, you will develop the skills required to create marketing campaigns, understand customer behaviour, analyse market trends, manage brands and utilise digital marketing tools that are fundamental to modern business success.
This course provides an excellent platform for learners seeking careers in marketing, digital marketing, advertising, communications and business development.
What you will learn
Units Include
- Marketing: An Introduction
- Marketing Planning: An Introduction
- Marketing Research Theory
- Advertising: The Advertising Industry
- Advertising: Developing a Campaign
- Public Relations: Principles and Practice
- Marketing: Brand Management
- Digital Marketing Communications: Website Tools and Techniques
- Digital Marketing Communications: Content Development
- Digital Imaging
- Work Placement
- Marketing: Graded Unit 1
- Digital Skills
- Study Skills
Meta Skills Developed:
- Integrity
- Adapting
- Initiative
- Communication
- Collaboration
- Curiosity
- Critical thinking
How the course is assessed
Each subject will have different evidence requirements and assessment approaches.
Example methods of assessment
- Open Book
- Exam – Closed-book controlled
- Project-based assessments
Number of days per week
- 2 days on campus plus 1 day self-study.
Entry requirements
- A minimum of 1 relevant Higher and 4 National 5s at C or above in relevant subjects. Must include English/Communications.
- or a relevant NPA or NQ qualification at level 6 in a relevant subject. Relevant Subjects Examples:
- English
- Maths
- Business Management
- Social Subjects (Written-based academic subjects).
Applicants will be considered on an individual basis, taking into account qualifications, experience and potential to succeed on the programme.
Information on Tests / Auditions / Interview Requirements
- You will be required to attend a group or individual information session.
- You may be required to complete a skills check as part of the application process.
- Further information about the course and progression opportunities will be provided during the information session.
English Proficiency Requirements
Minimum IELTS 5.5Progression and Articulation Routes
Higher National qualifications also provide the knowledge and understanding required for related Scottish Vocational Qualifications (SVQs). For example, a Diploma in Digital Marketing
Successful learners could also progress to qualifications from a range of professional bodies in this area, such as:
- Professional PR Certificate (CIPR)
- Certificate and/or Diploma and/or Digital Diploma in Professional Marketing (CIM)
- Diploma in Digital Marketing (CAM)
- Institute of Direct and Digital Marketing (IDM) qualifications
- Pathways
Career options
This course prepares learners for careers in a number of related sectors, such as
- Marketing
- Public Relations (PR)
- Customer Service
- Advertising.
Study Options
| Campus | Study mode | Start date | End date |
|---|---|---|---|
| Sighthill Campus | Full time | 24/08/26 | 11/06/27 |
