Enterprise and Commerce
Marketing HNC
Campus Sighthill Campus
Qualification SCQF Level 7
Study mode Full time
Start date
Aug 2024
Course enquiry form
Course overview
The HNC in Marketing (SCQF level 7) develops your knowledge and skills in marketing theory and practice, advertising and PR, and using digital and social media (including analytics, and search engine optimisation).
This qualification covers areas such as
- Introduction to Marketing
- Marketing Research
- Advertising and the Advertising Industry
- PR; Marketing Planning
- Social Media
- Digital Marketing Communications of Website and Content Development, including analytics and SEO
The course is a combination of theory and practical subjects, where you will apply your new knowledge and skills to create Advertising and Public Relations campaigns.
What you will learn
You will cover a selection of Marketing and Advertising units including:
- Marketing - An Introduction
- Public Relations: Principles and Practice
- Digital Marketing Communications: Content Development
- Digital Marketing Communications: Website Tools and Techniques
- Advertising: The Advertising Industry
- Market Research Theory
- Marketing Planning: An Introduction
- Marketing Communications: Graded Unit 1
Meta Skills Developed:
- Integrity
- Adapting
- Initiative
- Communication
- Collaboration
- Curiosity
- Critical thinking
How the course is assessed
Each subject will have different evidence requirements and approaches to assessment.
Some examples are provided below on the methods of assessments
- Open Book
- Exam – Close book controlled
- Project-based assessments
Number of days per week
- 3 full days per week
Entry requirements
- A minimum of 1 relevant Higher and 4 National 5s at C or above in relevant subjects. Must include English/Communications
- or an NPA or NQ qualification at level 6 in a relevant subject
Relevant Subjects Examples: English, Maths, Business Management, Social Subjects (Written based academic subjects)
Candidates will be assessed on an individual basis.
Information on Tests / Auditions / Interview Requirements
- You will be required to attend a group and individual interviews
- Skills check, this is to ensure you are on the right courses
- We will provide you with further information on the course during the interview
English Proficiency Requirements
Minimum IELTS 5.5Progression and Articulation Routes
Higher National qualifications also provide the knowledge and understanding required for related Scottish Vocational Qualifications (SVQs), For example, Diploma in Digital Marketing
Successful learners could also progress to qualifications from a range of professional bodies in this area, such as:
- Professional PR Certificate (CIPR)
- Certificate and/or Diploma and/or Digital Diploma in Professional Marketing (CIM)
- Diploma in Digital Marketing (CAM)
- Institute of Direct and Digital Marketing (IDM) qualifications
- Pathways
Career options
This course prepares learners for careers in a number of related sectors, such as
- Marketing
- Public Relations (PR)
- Customer Service
- Advertising.
Study Options
| Campus | Study mode | Start date |
|---|---|---|
| Sighthill Campus | Full time | 26/08/24 |
