Enterprise and Commerce
Marketing with Entrepreneurial Skills (SCP)
Campus Sighthill Campus
Qualification No Qualification
Study mode Part time
Start date
Aug 2024
Course enquiry form
Course overview
This course is for S5 and S6 pupils who are still at school.
This course will provide learners with a vocationally relevant introduction to Marketing and Entrepreneurial Skills to enable progression into further study.
The course is designed to provide learners with an understanding of the concepts of the marketing mix, the impact of digital marketing developments and the importance of marketing strategies to identify and maintain the success of an entrepreneurial business venture.
You will gain knowledge and skills in the following
- Market Research
- Target Markets
- Digital Developments
- Alternative Marketing Strategies
What you will learn
- Marketing Skills for the Entrepreneur
- Customer Service Skills for the Entrepreneur
- Creating a Business Plan
- Planning a Social Media campaign
Meta Skills Developed
- Integrity
- Adapting
- Initiaive
- Communicaton
- Collaboration
- Curiosity
- Critical thinking
How the course is assessed
- Ongoing assessment throughout the course.
Number of days per week
- 2 afternoons per week, Tuesday and Thursday 1:30 pm - 4 pm
Entry requirements
- 3 Relevant Nat 5s at C or above (including English, or comms) and one other written-based subject, along with a strong personal statement.
English Proficiency Requirements
IELTS 5.5 or aboveProgression and Articulation Routes
- HND Year 1 Marketing Communications
- HNC Business with marketing, subject to entry requirements.
Study Options
| Campus | Study mode | Start date |
|---|---|---|
| Sighthill Campus | Part time | 20/08/24 |
